The Farmlevel initiative is our commitment to ethics and excellence from A to Z in our involvement in the coffee
supply chain. It’s taking a stand for environmental stewardship, quality, and relationships.
We travel the world, we take risks, and we forge partnerships to bring you the best coffees on earth.
With every coffee we purchase, we are committed to positively impacting the communities we work with on the social, economic, and environmental level. This includes supporting sustainable growing practices, paying fair prices, and sourcing through direct relationships.
With every coffee we source, we are committed to improving the lives of smallholders farmers, combating climate change, and the preservation of heirloom coffee varieties.
Preserve heirloom coffee varieties.
The wild, precious coffee varieties of the ancient Ethiopian highlands are threatened by habitat encroachment, irregular weather, government interference, and agricultural homogenization. Since the best tasting coffees aren’t always the most commercially viable, we preserve them by purchasing them.
Improve the lives of smallholder farmers.
We believe quality can be a lever for change. Our buying model isn’t based on the unfair commodity price of coffee. Instead, we pay a baseline that is well above Fair Trade minimums, and a premium for quality tiers beyond that. Our buying model is designed to bolster and encourage viable, meaningful careers in specialty coffee agriculture.
Combat climate change.
Coffee farmers are being pushed into higher altitudes for cooler climates, especially along coffee’s preferred longitude: the equator. Coffee quality is related to the formation of complex sugars, which only happens in an environment with warm days and cold nights. By protecting the forests in which coffee thrives, we can make coffee agriculture viable and sustainable.
At the end of the day, it’s all about relationships. We build into relationships on both sides of the cup and you are an important piece of the puzzle. Enjoy the
most incredible coffees in the world and rest assured that you are positively impacting the future of coffee, the people behind your daily cup, and our planet with every sip. Thank you
for joining our commitment to ethics and excellence.
We believe the coffee experience is our responsibility from seed to cup. Coffee is our craft, our ritual, our passion. It drives us and inspires us. With this simple truth and responsibility we are bridging the gap from farmlevel to streetlevel. We are verve. Made in santa cruz.