Creating a blend to achieve a particular flavor profile can be very exciting. It allows us to cup samples from all over, with the goal of finding the perfect coffee, or coffees, to suit our needs. In doing so for The 1950 Blend, we seek heirloom, varietal coffees from the birthplace of coffee: Ethiopia. These coffees are some of the most nuanced, and complex coffees on the planet and can shape-shift from region to region, processing, and through roast application.
We believe the coffee experience is our responsibility from seed to cup. Coffee is our craft, our ritual, our passion. It drives us and inspires us. With this simple truth and responsibility we are bridging the gap from farmlevel to streetlevel. We are verve. Made in santa cruz.