The Santa Barbara region of Honduras represents a farming region that surmounts adversity to produce some of, not only the most distinct-tasting in Central America, but the best coffees in the world. With more first-place Cup of Excellence wins than any mill in the world, Santa Barbara's own Beneficio San Vicente is responsible for much of the financing and technical support that lead farmers to greater success.
Started by Fidel Paz in the 1980s, his son Benjamin has become the face of Beneficio San Vicente for the specialty coffee industry. Serving as the main connection between roasters and farmers, Benjamin’s passion for his work has elevated the quality of coffee in Santa Barbara and Honduras as a whole.
In 2012, Benjamin Paz further followed his passion with the purchase of his farm, El Brujo. With Verve’s interest and recommendation, he immediately planted Parainema on the farm (a more disease resistant hybrid of Villa Sarchi and Timor), and the quality has continued to increase year after year. The future looks very bright for El Brujo, and we are happy to be a part of it.
We believe the coffee experience is our responsibility from seed to cup. Coffee is our craft, our ritual, our passion. It drives us and inspires us. With this simple truth and responsibility we are bridging the gap from farmlevel to streetlevel. We are verve. Made in santa cruz.